Many airlines have come to us recently with concerns that they’re having to communicate with passengers more than ever, but a rise in messages sent is resulting in a drop in engagement rates. In our experience, this is caused by three main issues…

Has the travel industry ever had so many challenges to handle at one time? In times of trouble, the travel industry has shown that it can be hugely innovative in order to survive: Here are three digital trends that airlines are embracing to stay in control during a time of extreme pressure.

Hasse Joergensen, Senior Manager Passenger Experience at IATA recently wrote an article on Disruption Management as a new industry area. With 20 years of experience in disruption management, we wanted to add some additional insights to highlight how important it is that airlines focus on this area.

Having led the way within passenger communications for 20 years and working with more than 50 of the world’s top travel brands —including Ryanair, WestJet, Cathay Pacific, and Qantas — we’re in a unique position to be able to advise our customers on the best way to communicate with passengers in any scenario.

We talk about hyper-personalisation a lot. Paired with automation, it’s at the core of everything we do. But it’s not a new concept. Google the term and you will find information about its use in marketing. But why is it different to standard personalisation, and what does it look like for operational communications?

Here at 15below, we solve real-life problems. Problems you've probably heard from your passengers thousands of times, but didn't know could be solved so easily. Read on to see Angela's recent travel experience, and how her journey could have been made much smoother with automated, personalised communications.

An update to IATA Resolution 830d, effective 1st June 2019, requires travel agents (except in the US*) and advisors to ask customers if they want to share their contact information with airlines during booking.

Despite being a well-seasoned traveller, I do have a slight feeling of trepidation about what my next travel experience is going to be like. And it’s made me question what our industry can do to make the whole experience easier and lessen the inevitable stress that will come with it.

As an Amadeus partner, 15below and Amadeus will work together based on a shared vision to put customer experience at the heart of everything an airline does and in particular innovate to improve post-booking passenger communications and automated PNR handling through personalisation, consolidation of data and an omnichannel approach to passenger management.