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18 August 2021 | News

TUI Group welcomes use of automated solutions to help travellers navigate COVID-19 requirements with confidence

Technology duo 15below and Sitata have partnered with TUI Group to enhance the tourism group’s digital customer experience with the industry’s first suite of COVID Solutions. 

With the unending challenge of informing travellers of rapidly changing travel requirements, 15below and Sitata – technology companies with 20+ years’ experience in travel industry communications – are partnering with TUI Group to implement a range of automated solutions to help communicate effectively with its customers while removing the strain on operations. 

15below and Sitata have deployed the Destination Discovery solution for TUI Group: Sitata’s travel map widget offers real-time travel information and restrictions for all destinations, giving TUI’s customers everything they need to make an informed decision about where to travel. The interactive map launched across TUI Group’s websites and apps on 6 August 2021.

Next to come are the 15below Pre-Departure Notifications. Communications sent from the TUI Group will be personalised with the latest travel information and sent directly to customers in the days leading up to their trip. These notifications ensure all travellers are prepared with personalised documentation and testing requirements, and other vital and nice-to-have information about their destination and return travel.

Speaking about the project, Marc Jordan, TUI Group Director of Security, Health & Safety said: 

“Travel requirements and customer behaviour are changing so rapidly. The digital interaction with our guests is significantly increasing and enables us to improve the overall holiday experience. The 15below and Sitata solution supports us in providing customers with clear information and guidance in these unprecedented times with constantly changing travel advice policies and health protocols and testing requirements.”

All travel information is provided in real-time, in multiple languages to support TUI Group’s brands across Europe, including TUI Fly, TUI Blue and First Choice. The solutions will enhance the customer experience across all digital touchpoints, including its websites and apps. By providing up-to-date information using artificial intelligence and machine learning, TUI customers will know what they need at every stage of their journey, improving the quality of the overall travel experience.

Gemma Chalk, Head of Product Solutions at 15below said:

“We’re thrilled to have TUI Group working with us to implement our COVID Solutions. It's a pleasure to be partnering with such a forward-thinking travel brand that is committed to taking the travel experience to the next level.”

See an example of Sitata’s interactive travel map live on, and find out more about 15below and Sitata’s COVID Solutions by watching the partners’ recent webinar here.

About Sitata
Sitata uses artificial intelligence and machine learning to track global travel disruptions or threats and was the first to launch a dedicated API for travel entry requirements. Since February of 2020, Sitata has been tracking changes across the globe to help travellers understand their entry requirements. With more than 300 daily updates, Sitata covers topics such as entry restrictions, if a COVID-19 test is required, or whether quarantine is enforced. The data also includes local concerns, such as if local restaurants are open or what social distancing measures are in place.

About 15below
15below is a privately owned software development company. Everything we do is built for travel. Our vision is simple – make journeys easier and more enjoyable by giving our clients and their customers a stronger sense of control.
For two decades we’ve been creating systems and workflows to manage day-to-day travel services and the logistical nightmares caused by travel disruption.  15below powers communications for the world’s leading airlines and travel companies including British Airways, Etihad, jetBlue and Qantas.
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About TUI Group
TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. TUI's share is listed on the FTSE 250, the benchmark index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany. The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of them in the European national companies. The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.