There isn't an airline in the world that hasn't been affected by disruption – but how each brand responds is the critical factor in determining its reputation and loyalty with customers.

This white paper puts a spotlight on the vital issue of dealing with travel disruption, an insight into the solutions and techniques being used by leading airlines, and a look ahead to the technology, channels and systems that will define the future. Automated communications are already being used by best-in-class airlines to go further than ever before in informing, advising and empowering passengers affected by disruption.

As the industry moves towards embracing advanced technological responses to such scenarios, airlines that extract maximum value from existing solutions while driving innovation and adopting new technologies are the ones thriving in even the most difficult circumstances.