Communications sent through our platform via a number of channels including email and SMS were at a 2021 high of 53.2 million in August – 123% higher than the 23.8 million sent in May which is when platform figures started to show a significant rise as travel bans around the world began to ease.

Many airlines have come to us recently with concerns that they’re having to communicate with passengers more than ever, but a rise in messages sent is resulting in a drop in engagement rates. In our experience, this is caused by three main issues…

Here at 15below, we solve real-life problems. Problems you've probably heard from your passengers thousands of times, but didn't know could be solved so easily. Read on to see Angela's recent travel experience, and how her journey could have been made much smoother with automated, personalised communications.

15below, supplier of the world’s leading automated passenger notifications platform, has partnered with Etihad Airways, the national airline of the United Arab Emirates, to upgrade the airline’s communication system to address the ever-changing travel requirements caused by the COVID-19 pandemic.

Unlike general communications systems, specialist passenger notifications software – like the 15below platform – is designed to meet the distinct nuances of the travel industry to give you unprecedented levels of reliability and deliverability.

With research suggesting travel restrictions only delay the peak of a new wave by a few days, and the UK announcing the removal of pre-departure testing, we’re all once again confused about where we stand. What do passengers need for travel, and how can they keep up with what is required of them?

The value of customer experience (CX) optimisation for travel brands, highlighting five key reasons why they should invest in an effective customer experience strategy.

SWISS recently became the latest carrier to launch home-printed bag tags, which are available to all passengers who check-in online when flying to and from Zurich and Geneva. The launch of the home-printed bag tag is part of the SWISS ‘Pre-Departure Communications’ service with 15below.

SMS usage within our customer community increased significantly with the onset of the COVID-19 pandemic as airlines have had to guarantee their messages are being received at short notice. Text messages sent from our platform doubled in March 2020 with more than 10 million being sent in just one month.

When it came to understanding customers pre-pandemic, travel companies had years of data and insights that allowed them to model, predict, and plan. But 2020 has left much of that data entirely redundant...