SMS is a powerful communication channel that best-in-class airlines use to keep passengers informed. Some experts suggested that SMS would lose its efficacy over time, but disrupted travellers continue to depend on the most reliable channel to receive important, timely information. So why use SMS?

As technology and innovation redefines the passenger experience at an ever-increasing speed, what channels will your customers take to next? How will they expect you as a travel provider to communicate with them? Here are the 4 things happening right now, that we think are going to redefine passenger communications in the future. And - most importantly – what this means for you.

Back in early 2020 we first wrote about a seamless, digital-first approach becoming the key to driving customer loyalty; overtaking more traditional factors such as monetary rewards. Post-pandemic, this could not be more true.

Timely delivery of essential information significantly impacts the overall travel experience. We address 5 key questions to ensure your messages not only reach but empower passengers with essential details.

Discover how Malaysia's new SMS regulations, effective from June 2024, aim to improve consumer protection and reduce spam and fraudulent activities. Find out why an omnichannel strategy is essential and how it can benefit you.

It’s a time for survival, but it’s also a time for reflection where all companies can ask themselves what they could be doing differently so that they’re ready for next time. And “next time” could mean anything from a short delay on a single aircraft to a new strain of the COVID-19 virus.

The recent grounding of all 737-9 MAX aircraft has led to cancellations, delays, and frustrated passengers. Airlines will be wondering how to handle this situation whilst delivering good passenger experience. Here's how to do that.

Why is everything these days always about you? Well, put simply, it’s because you’re worth it. Emma Kelly explores the new normal of personalisation for the low-fare airline sector, with guidance from some of its leading proponents.

Watch our latest on-demand webinar and gain all the information you need to convince your company of how it can: Cut operating costs, Minimise time and resource required, quickly and efficiently deal with even the largest acts of disruption, protect your reputation.