Download the latest eGuide from 15below and customer experience consultancy Empathyce and discover:

• Why Customer Journey Mapping is a commercial imperative.
• How to keep up with your customers' changing expectations.
• The role that emotion plays in purchase decisions - and how to make the most of it.
• How effective communication keeps your customers informed and empowered.
• A step-by-step guide to running your own Customer Journey Mapping workshops.