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17 December 2019 | Blog

5 factors you can’t afford to leave out of your business case for automation

You’re fully aware of the benefits of automating your passenger communications and how it can transform operations within your business, but how do you convince your peers?

Securing the approval of key decision-makers could be the toughest challenge of all, but we’ve published a new eGuide – A case for automation your business can’t ignore – to help you do exactly that.

The eGuide gives you an expert view of the reasons to automate passenger communications, how to put together your business case, and how to show the cost to your airline if you continue to send your notifications manually.

Here are just a few of the factors we explore in the eGuide:

1. Automation cuts costs

An airline carrying 10 million passengers can reduce costs by more than $10 million a year by its reliance on call centres, redeploying staff into revenue-generating roles and relying on automated notifications.

2) Delivering a significant ROI

Investing in automated passenger communications will deliver an instant return. From a reduction in overheads to an upturn in ancillary revenue, there are substantial rewards to be had. We’ve calculated that the average airline using the 15below platform enjoys a net return of over $7 million in the first year alone*.

3) Instant, real-time responses

Automation allows airlines to share real-time information with all affected passengers as an immediate response to an act of disruption, keeping them informed of changes to their flight and aware of the latest self-serve options available to them. 54% of passengers say real-time flight updates are most important to them when disruption occurs; in an age where people are so quick to talk about negative experiences on review sites and across social media, you can’t afford to let them down.

4) Transform your operations

Automating key processes ensures they are completed quickly, accurately and at the lowest possible cost, creating a smooth and stress-free experience for both staff and passengers. Canadian low-cost airline Swoop has cut the time it takes to deal with a single act of disruption from over four hours to just 15 minutes after automating its passenger communications.

5) Staying connected to your passengers

From providing electronic booking confirmations to driving revenue through personalised ancillary offers, sharing real-time flight status updates and offering self-serve options during disruption, modern passengers expect to be informed and empowered at every stage of their journey. What’s more, 63% of people expect any interaction with a brand to be personalised**. The only way to meet these expectations, personalising communications to hundreds-of-thousands of customers at one time – often at short notice – is to automate.

Find out how TUI UK has been able to increase its messaging capacity from 35,000 notifications a year to more than 3.5 million since turning to automation.


For more benefits of automation to include in your business case, as well as practical advice on how to sell it into your colleagues, download the eGuide today.


1 15below ROI calculator
** RedPoint Global 2019