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Digital Marketing Manager

Location: Hybrid/Remote (Company HQ is in Brighton, United Kingdom)
Hours: Full time

Be a part of the travel industry’s recovery and help the world’s top airlines keep their passengers informed and empowered every step of the way. We work with 50+ of the world’s best-known travel brands like British Airways, Ryanair, Qantas, and Etihad and they need us now more than ever. 

We are looking for a Development Team Lead to join our incredible team. Established in 2000, we have since grown to become one of the travel industry’s major suppliers of passenger messaging solutions. More than 50 airlines, rail and travel management companies use our communications platform - so while you may not have heard of 15below directly, you've more than likely received a boarding pass, eTicket or flight-change notification that was sent via our platform.

With your knowledge and expertise, you will be helping 15below to achieve its position as the world’s leading supplier of traveller communications.  
 

15below's vision

To become the undisputed global leader in traveller communications by providing the single competitive advantage in travel: customer engagement through brilliant communications.

We make journeys easier and more enjoyable by giving our customers and their passengers a stronger sense of control.  From disruption management to hyper-personalised pre-departure communications and mobile boarding passes, we build the technology to help companies stay connected with their customers at every stage of their journey. 

Established in 2000, we have since grown to become one of the travel industry’s major suppliers of passenger messaging solutions.  More than 50 airlines, rail and travel management companies, including British Airways, CWT, Qantas, Ryanair and JetBlue use our notifications platform.  With exciting ideas for the future, it’s time for us to expand our growing team and we’re hoping you are who we’re looking for.

15below's CEO Nicholas Key presenting at a customer conference

Our culture

  • People come first at 15below. We create strong working relationships built on openness, loyalty and trust, and we genuinely care about each other.
  • We are committed to continuous improvement and try to do things better every single time we do them. 
  • We add value to our customers’ businesses by taking a professional and informed approach to the way we work with them. 
  • You’ll share our values of Connected, Collaborative, Progressive, Knowledgeable and Enjoyable. 

With your knowledge and expertise, you will be helping 15below to achieve its position as the world’s leading supplier of traveller communications.  
 

 

People socialising in 15below's kitchen

The role

The role includes:

Analysing the end-to-end consumer experience across all digital channels.
Managing all of 15below’s digital channels. This includes SEO, paid channels, email marketing, social media, and the company website.
Making recommendations for the best digital channels/approach, including a testing plan.

  • SEO - Research and implement SEO recommendations including:
    • Competitor analysis
    • Technical, on-page and off-page SEO best practice
    • Performing ongoing keyword discovery, expansion and optimisation.
    • Working with copywriters to drive SEO in content design and creation.
    • Recommending changes to website structure, content, linking and other factors to improve SEO position.
  • CRO – continuously improve the customer journey and onsite conversion by:
    • Managing all conversion points in the digital marketing funnel.
    • Developing and owning an effective testing program to improve on-site conversion.
    • Analysing and interpreting results, drawing insights and clear recommendations for future tests.
  • Email – maintain and optimise our highest performing channel by:
    • Managing the email database.
    • Designing and implementing direct and automated email marketing campaigns.
    • Analysing campaign performance and making recommendations for future improvements.
  • Social media
    • Plan and control 15below’s social media channels (LinkedIn, Facebook and Twitter).
    • Developing social media strategies with the aim of increasing brand awareness and customer engagement.
  • Adhere to 15below policies.

Skills we want

  • 5+ years working in digital marketing roles with a clear passion for marketing.
  • Knowledge of ranking factors and search engine algorithms
  • Up to date with the latest trends and best practices in SEM
  • Experience with A/B and multivariate tests.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools.
  • A great communicator at all levels of a business
  • Excellent written and verbal communication skills, with fluency in English

 

Skills to impress

  • Degree or other recognised qualification in Marketing (eg CIM, DMI, or IDM). 
  • Experience of the travel industry. 
  • Experience of a low-volume, high-value business model. 
  • Basic knowledge of HTML.

What kind of person you are

Naturally we’re looking for the best. We want someone who:

  • Thrives on solving problems, loves grappling with complexity and can make the most difficult concepts easy to understand using sincere and clear communication skills.
  • Has a friendly, ‘can do’ attitude.
  • Collaborates effectively with other disciplines and can be trusted to deliver.
  • Wants to invent cool, progressive stuff that’s useful to the industry.
  • Has calm presence of mind when it’s needed.
  • Has a strong sensible streak – but knows how to have a bit of fun now and again. 

What's in it for you?

Work is a big part of life, so it has to be challenging, motivating, and enjoyable. 

This job is about empowering you to do your best work as part of a fantastic team.

We also offer a very competitive package with some great flexible benefits and other perks.

25+ days annual holiday
Private medical insurance (optional)
Life assurance
Flexible working
5% employer contribution pension scheme
Cycle to work scheme
Holiday purchase scheme
Perkbox retail discounts
Social events
Comprehensive wellbeing programme
Friday wind downs
Tech purchase scheme