Despite the coronavirus crisis wiping out 35% of global airline capacity – some 37 million seats – in the last 10 weeks, it’s not all doom and gloom for the travel industry right now. In fact, new research shows 58% of people are already making plans to travel between May and September.

SMS is a powerful communication channel that best-in-class airlines use to keep passengers informed. Some experts suggested that SMS would lose its efficacy over time, but disrupted travellers continue to depend on the most reliable channel to receive important, timely information. So why use SMS?

As technology and innovation redefines the passenger experience at an ever-increasing speed, what channels will your customers take to next? How will they expect you as a travel provider to communicate with them? Here are the 4 things happening right now, that we think are going to redefine passenger communications in the future. And - most importantly – what this means for you.

Back in early 2020 we first wrote about a seamless, digital-first approach becoming the key to driving customer loyalty; overtaking more traditional factors such as monetary rewards. Post-pandemic, this could not be more true.

It’s a time for survival, but it’s also a time for reflection where all companies can ask themselves what they could be doing differently so that they’re ready for next time. And “next time” could mean anything from a short delay on a single aircraft to a new strain of the COVID-19 virus.

Why is everything these days always about you? Well, put simply, it’s because you’re worth it. Emma Kelly explores the new normal of personalisation for the low-fare airline sector, with guidance from some of its leading proponents.

Having led the way within passenger communications for 20 years and working with more than 50 of the world’s top travel brands —including Ryanair, WestJet, Cathay Pacific, and Qantas — we’re in a unique position to be able to advise our customers on the best way to communicate with passengers in any scenario.

On 31 December 2020 the United Kingdom will officially leave the European Union (EU), so from 1 January 2021 there will be some important changes to travel that your passengers will need to know about. According to the UK government website, your passengers need to be aware of the following: 

The increase in demand since COVID-19 has been counterbalanced by challenges that mean irregular operations (IROPS) seem anything but irregular. Get your step-by-step guide to managing irregular operations (IROPS) as business as usual and discover...