To err is human: human error has always been a fact of life that we cannot avoid. But airlines can use automation to mitigate it - and the inevitable loss of revenue that occurs as a result.

We talk about hyper-personalisation a lot. Paired with automation, it’s at the core of everything we do. But it’s not a new concept. Google the term and you will find information about its use in marketing. But why is it different to standard personalisation, and what does it look like for operational communications?

In our latest webinar, our Business Development team talked about the key areas travel companies need to focus on if they want to create a premium passenger experience that drives revenue and customer loyalty.

In the travel industry, the only constant is change. Trends come and go, but some are worth looking at in a slightly different way. Download our latest webinar to hear our expert team discuss three developments which may (or may not) shake up the industry.

As the coronavirus continues to cause major disruption to the aviation industry, our team has been working hard to support our customers as they rely increasingly on the 15below platform to process high volumes of schedule reductions and cancellations.

We are thrilled to be able to bring our customer community together again in May. The event will bring together as many as 45 airlines from around the world and passenger experience experts from across the industry to inspire, network and share knowledge over two value-filled days.

While it was probably to be expected, hearing today that British holidaymakers will not be able to travel to the European Union post-Brexit from 1 January 2021 is yet another punch to the gut for European travel companies. Here are a few pointers on what we have found during the toughest year on record:

We’ve been contacted by many airlines that have been overwhelmed by the volume of notifications they need to send passengers. In most cases, these airlines are still relying on manual processes to reach travellers with vital information in a short space of time. We can remove the need for these inefficient processes in just a few weeks.

Despite the coronavirus crisis wiping out 35% of global airline capacity – some 37 million seats – in the last 10 weeks, it’s not all doom and gloom for the travel industry right now. In fact, new research shows 58% of people are already making plans to travel between May and September.

SMS is a powerful communication channel that best-in-class airlines use to keep passengers informed. Some experts suggested that SMS would lose its efficacy over time, but disrupted travellers continue to depend on the most reliable channel to receive important, timely information. So why use SMS?