SMS is a powerful communication channel that best-in-class travel companies use to keep their passengers informed. Some experts have suggested SMS would lose efficacy over time, but disrupted travellers continue to rely on the proactive sharing of important, timely information when they need it most.

We're committed to working more sustainably and our partnership with Auditel will help us meet our plan to achieve Carbon Neutral status.

On 31 December 2020 the United Kingdom will officially leave the European Union (EU), so from 1 January 2021 there will be some important changes to travel that your passengers will need to know about. According to the UK government website, your passengers need to be aware of the following: 

The travel industry has always come under scrutiny, accused of being behind the times when compared with how other industries manage customer experience. With antiquated legacy systems, travel companies have not been able to advance at the rate of those that can afford to invest heavily in technology.

With airlines around the world cutting the amount they’re spending, facing rising costs and issuing profit warnings, we’ve explored the factors that are impacting the industry the most...

Read our Q&A with Hasse Jørgensen - Senior Manager Passenger Experience, IATA as we discuss topics including: challenges for IATA, where there focus is at the moment and what their message is for airlines during this challenging time.

Communications sent through our platform via a number of channels including email and SMS were at a 2021 high of 53.2 million in August – 123% higher than the 23.8 million sent in May which is when platform figures started to show a significant rise as travel bans around the world began to ease.

Many airlines have come to us recently with concerns that they’re having to communicate with passengers more than ever, but a rise in messages sent is resulting in a drop in engagement rates. In our experience, this is caused by three main issues…

Here at 15below, we solve real-life problems. Problems you've probably heard from your passengers thousands of times, but didn't know could be solved so easily. Read on to see Angela's recent travel experience, and how her journey could have been made much smoother with automated, personalised communications.

15below, supplier of the world’s leading automated passenger notifications platform, has partnered with Etihad Airways, the national airline of the United Arab Emirates, to upgrade the airline’s communication system to address the ever-changing travel requirements caused by the COVID-19 pandemic.